Is That A Roll of Rolos In Your Pocket?


Or do you just want a McFlurry.

I was surprised and a little confused to see that McDonalds chose the obscure Rolo as only their third overall choice of mix-in for their McFlurry dessert. For years I’ve only seen the obvious (and popular) choices of Oreos and M&M’s which both make sense to me. I would have liked to be a fly on the wall at the marketing meeting up at corporate headquarters where they discussed adding a third option. Reeses, Butterfinger, Crunch? No no no. They took a hard left at that meeting of the minds and went with Rolos. What marketing genius suggested Rolos? Were Whatchamacallits, Clark Bars or Charleston Chews also on their list?